About Vijay Bharadwaj
[0] Generalist at life.
[1] I was raised by the Internet. Rabbit-holes have done more to my perception of the world than any film.
[2] I come from design. I have exhausted many a sketchpad in drawing what the consumer electronics of the future would look like in high school. Unknowingly, I was discovering the art of product and interface design from first principles.
[3] I default to thinking bottom-up. Management consulting interviews taught me that structured, first principles thinking is a genuine hack to life. I deploy that on problems of all scale I personally go through.
[4] Turns out, [2] and [3] are enough to make sense of any knowledge work in the world. I:
[4.1] helped build litigation software for Indian advocates,
[4.2] consulted for Airbus to simulate aircraft failures, and
[4.3] scaled a (Series A) to a million users
[5] I generalized hard. Somewhere around [4.3], applied UX became product management, became GTM, became brand and communications, became marketing. Eventually, I pivoted from my product role after 2 years to take up a forward-deployed marketing role. Molly Graham changed me.
[6] Update to [3]: Every value judgment and transaction (monetary or not) in life is optimal when you know sales.
[7] Interests: consumer AI, linguistics, typography, human-computer interaction, design, stationery and weird lists.